Sabrelli towels: 14 B-roll philosophy tests for review

Staged, not launched. Yellow line = Meta headline. Order = EV order. Status: offers/hotel-towels/creative/broll-20261102/STATUS.md
HR-HT-BROLL-hotel_secret-aivo-v01The things that touch your skin every day matter more than the things people see.
philosophy hotel_secret · format aivo · 33 s
EV 1796 (8.78/$) · P(win) 0.32 · philosophy
QA: pass (coherence_qa: 13/14 cuts on word starts, mean shot 2.21 s; 3 visual reviews)
script: offers/hotel-towels/copy-locked/broll-20261102/HR-HT-BROLL-hotel_secret-aivo-v01.md
HR-HT-BROLL-old_way-aivo-v01The sultan's weavers spent 200 years perfecting a fabric that got softer with every use.
philosophy old_way · format aivo · 33 s
EV 1796 (8.78/$) · P(win) 0.32 · philosophy
QA: pass (coherence_qa: 13/13 cuts on word starts, mean shot 2.38 s; 3 visual reviews)
script: offers/hotel-towels/copy-locked/broll-20261102/HR-HT-BROLL-old_way-aivo-v01.md
HR-HT-BROLL-hotel_secret-authority-v01But the ones that feel exactly like them are a brand called Sabrelli.
philosophy hotel_secret · format authority · 46 s
EV 596 (2.91/$) · P(win) 0.32 · execution
QA: pass; the FLandB presenter is unnamed in her own video, so no name box (coherence_qa: 15/16 cuts on word starts, mean shot 2.68 s; 3 visual reviews)
script: offers/hotel-towels/copy-locked/broll-20261102/HR-HT-BROLL-hotel_secret-authority-v01.md
HR-HT-BROLL-old_way-authority-v01The same construction the sultan's weavers invented 400 years ago.
philosophy old_way · format authority · 50 s
EV 596 (2.91/$) · P(win) 0.32 · execution
QA: pass; Kalp call: hook label "When did towels stop being built to last?" sits over Matouk (see log); his face is cut at ~2 s where the source zooms in (coherence_qa: 11/15 cuts on word starts, mean shot 3.11 s; 3 visual reviews)
script: offers/hotel-towels/copy-locked/broll-20261102/HR-HT-BROLL-old_way-authority-v01.md
HR-HT-BROLL-worth_it-3reasons-v01Three things you can check before you trust a towel
philosophy worth_it · format 3reasons · 38 s
EV 171 (0.83/$) · P(win) 0.06 · philosophy
QA: pass (coherence_qa: 10/13 cuts on word starts, mean shot 2.72 s; 3 visual reviews)
script: offers/hotel-towels/copy-locked/broll-20261102/HR-HT-BROLL-worth_it-3reasons-v01.md
HR-HT-BROLL-thin_towels-authority-v01A real bath towel has a weight you can feel
philosophy thin_towels · format authority · 35 s
EV 171 (0.83/$) · P(win) 0.06 · philosophy
QA: pass; the FLandB presenter is unnamed in her own video, so no name box (coherence_qa: 6/13 cuts on word starts, mean shot 2.52 s; 3 visual reviews)
script: offers/hotel-towels/copy-locked/broll-20261102/HR-HT-BROLL-thin_towels-authority-v01.md
HR-HT-BROLL-guests-aivo-v01The towel your guests remember
philosophy guests · format aivo · 41 s
EV 171 (0.83/$) · P(win) 0.06 · philosophy
QA: pass (coherence_qa: 15/19 cuts on word starts, mean shot 2.04 s; 3 visual reviews)
script: offers/hotel-towels/copy-locked/broll-20261102/HR-HT-BROLL-guests-aivo-v01.md
HR-HT-BROLL-gift-celebrity-v01The holiday gift people actually keep using
philosophy gift · format celebrity · 42 s
EV 171 (0.83/$) · P(win) 0.06 · philosophy
QA: pass (coherence_qa: 16/22 cuts on word starts, mean shot 1.82 s; 3 visual reviews)
script: offers/hotel-towels/copy-locked/broll-20261102/HR-HT-BROLL-gift-celebrity-v01.md
HR-HT-BROLL-good_ones-aivo-v01Use the good towels yourself
philosophy good_ones · format aivo · 41 s
EV 171 (0.83/$) · P(win) 0.06 · philosophy
QA: pass; R01 borderline: a frowning woman with a dull towel under "For years I kept the good towels for guests" (coherence_qa: 14/14 cuts on word starts, mean shot 2.71 s; 3 visual reviews)
script: offers/hotel-towels/copy-locked/broll-20261102/HR-HT-BROLL-good_ones-aivo-v01.md
HR-HT-BROLL-worth_it-authority-v01Four things to check before you trust a towel
philosophy worth_it · format authority · 55 s
EV -54 (-0.27/$) · P(win) 0.06 · execution
QA: pass (coherence_qa: 15/16 cuts on word starts, mean shot 3.21 s; 3 visual reviews)
script: offers/hotel-towels/copy-locked/broll-20261102/HR-HT-BROLL-worth_it-authority-v01.md
HR-HT-BROLL-thin_towels-3reasons-v01Three signs your bath towel was built thin
philosophy thin_towels · format 3reasons · 40 s
EV -54 (-0.27/$) · P(win) 0.06 · execution
QA: pass; the library has almost no thin-towel footage, so card 2 and the dish-towel line sit over plain white towels (coherence_qa: 14/15 cuts on word starts, mean shot 2.52 s; 3 visual reviews)
script: offers/hotel-towels/copy-locked/broll-20261102/HR-HT-BROLL-thin_towels-3reasons-v01.md
HR-HT-BROLL-guests-3reasons-v01The guest bathroom upgrade nobody expects
philosophy guests · format 3reasons · 42 s
EV -54 (-0.27/$) · P(win) 0.06 · execution
QA: pass (coherence_qa: 12/16 cuts on word starts, mean shot 2.46 s; 3 visual reviews)
script: offers/hotel-towels/copy-locked/broll-20261102/HR-HT-BROLL-guests-3reasons-v01.md
HR-HT-BROLL-gift-3reasons-v01The one gift people actually keep using
philosophy gift · format 3reasons · 32 s
EV -54 (-0.27/$) · P(win) 0.06 · execution
QA: pass (coherence_qa: 9/12 cuts on word starts, mean shot 2.44 s; 3 visual reviews)
script: offers/hotel-towels/copy-locked/broll-20261102/HR-HT-BROLL-gift-3reasons-v01.md
HR-HT-BROLL-good_ones-celebrity-v01Stop saving the good towels for everyone else
philosophy good_ones · format celebrity · 41 s
EV -54 (-0.27/$) · P(win) 0.06 · execution
QA: pass (coherence_qa: 14/17 cuts on word starts, mean shot 2.26 s; 3 visual reviews)
script: offers/hotel-towels/copy-locked/broll-20261102/HR-HT-BROLL-good_ones-celebrity-v01.md